Everquest

Overview

• 3D online role-playing computer game
• 3 million copies sold with over 550,000 active users
• Released in North America March 16, 1999
• Released in Europe April 28, 2000

Everquest Addiction

• EverQuest was nicknamed EverCrack due to how addictive the game was
• It increases dopamine levels when playing the game
• The game creates incentives to keep progressing forward
• When a user dies in the game, they have to start over
• 2001 21 year old Shawn Woolley