Club Penguin

Overview

• A virtual World based multiplayer game
• Released October 2005
• Acquired by Disney in 2007
• Over 200 million registered users by 2013
• Tremendous success with the youth
• Generated $40 Million in annual revenue
• Discontinued in 2017

Club Penguin & Virtual Worlds

• Entertainment-focused
• Allowed for Social interactions
• Creation of Penguin becomes the user’s avatar
• Users could customize color & apparel
• Adopt a “puffle”
• Accumulation of in-game currency
• Achieved through the game
• Far more rapid accumulation than in the real world
• Uses of In-game currency
• Purchase clothes, igloos and other in-game items to further set Penguin apart from others.